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APOS, Advertiser Partner Operating System

The platform behind our advertiser partners: Meta Ads Manager and Pancake POS in one place. Track your ads, orders, true ROAS and earnings, counted on revenue that was actually delivered.

Syncs with

  • Meta Ads Manager
  • Pancake POS
  • J&T Express
  • GCash

Run your ads on true numbers

APOS brings ad spend, orders, finance and inventory together, so every decision starts from what was actually delivered.

  • One set of true numbers

    Ad spend and sales merge into one view. True ROAS is calculated on delivered revenue, with a break-even view and a clear trail showing how every figure reconciles.

  • Every order tracked to its end

    Follow each order through five states, from created to delivered. Courier status and return-to-sender monitoring keep every parcel in view.

  • Ads measured against profit

    Profit guidance on incremental ad spend helps you decide whether the next peso of budget adds profit, not just revenue.

  • Inventory that warns you early

    See days of cover for every SKU and get restock alerts before a product you are advertising runs out.

  • Finance without spreadsheets

    APOS builds your profit and loss statement automatically, with every cost itemized, so there is no sheet to maintain on the side.

You run the ads. We bring the capital and operations.

The Advertiser Partner model pairs your advertising expertise with STRATOS capital and operations, and APOS shows what every campaign really earned.

Start: Your ad skills

  1. STRATOS backs the campaigns

    Capital and operations come from STRATOS.

  2. You run the ads

    Your advertising expertise, in Meta Ads Manager.

  3. APOS shows what you earned

    True ROAS and earnings, on delivered revenue.

Destination: True earnings

Five order states. Only delivered counts.

APOS follows every order to its end, with courier status and return-to-sender monitoring, and calculates true ROAS on delivered revenue only.

  1. Created

    The order is captured in Pancake POS.

    Not counted yet toward true ROAS

  2. Fulfilled

    Packed and handed to the courier.

    Not counted yet toward true ROAS

  3. In transit

    Courier status is tracked, and parcels heading back to sender are flagged.

    Not counted yet toward true ROAS

  4. Cancelled

    Stopped before it reached the customer.

    Never counted toward true ROAS

  5. Delivered

    The parcel reached the customer.

    Counted toward true ROAS

An order placed is not money earned.

Cancelled orders and parcels that never arrive don't inflate the number. True ROAS is calculated on delivered revenue, so it reflects what your ads really brought in.

How true ROAS is counted

  • Orders placed
  • minus Cancelled
  • minus Returned to sender
  • minus Still on its way
  • equals Delivered revenueThe only revenue true ROAS is calculated on.

Ad spend, orders, courier status and payments in one place

APOS syncs with the tools behind every order: Meta Ads Manager, Pancake POS, J&T Express and GCash.

  • Meta Ads Manager

    Ad spend

    Campaign spend flows in, ready to be measured against delivered revenue.

    Ads on Facebook

  • Pancake POS

    Orders and sales

    Orders and sales from your POS, merged with your ad spend in one view.

  • J&T Express

    Courier status

    Courier status that follows each parcel from in transit through to delivered.

  • GCash

    Payments

    Payments synced into the same set of true numbers as your ads and orders.

APOS: All four sources, merged

One set of true numbers

Ads, orders, courier status and payments land here and reconcile, so true ROAS starts from what was delivered.

  • Ad spend synced, Meta Ads Manager
  • New order captured, Pancake POS
  • Parcel in transit, J&T Express
  • Delivered, now counted, Toward true ROAS
  • Payment synced, GCash
  • Heading back to sender, Return-to-sender watch

Product names are shown for identification only. Trademarks belong to their owners.

  • For advertisers

    Become an APOS partner

    You bring the advertising expertise. STRATOS brings capital and operations.

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